A Sandbox Group platform

The platform
behind the play.

Fractal powers safe, joyful digital experiences for the world's favourite kids' brands — content, video, commerce and identity, across every screen.

Multi-tenant · Cloud-native · COPPA-compliant

One multi-tenant platform behind many beloved brands. Fractal gives kids' media companies everything they need to launch, run and grow world-class apps — without rebuilding the hard parts every time.

8
Composable components
1
Source of truth
Brands & tenants
4+
Surfaces — mobile, TV, web, API
The building blocks

Everything a kids' brand needs, in one stack

Eight composable components share a single source of truth — pick what you need, plug it in, and ship.

Prism
Content Management

Organise and publish series, episodes, games and books once — and deliver them everywhere.

Iris
Video & Streaming

Buttery-smooth adaptive video with parental controls and analytics built right in.

Nexus
Commerce & Subscriptions

Subscriptions, in-app purchases and billing across every app store and payment provider.

Herald
Identity & Safety

Secure sign-in, parental gates and role-based access — child data protected by default.

Mosaic
Experience Builder

Compose and launch new app screens, mini-apps and campaigns — no engineering required.

Cockpit
Operations & Control

One control room for every brand, tenant and configuration across the whole platform.

Data
Insight & Intelligence

A single source of truth feeding real-time analytics and smarter decisions everywhere.

Gen-AI
AI & ML Services

Smart content generation, personalised discovery and recommendations woven through the stack.

Who it's for

Built for everyone in kids' media

🚀

Kids' media brands

Launch a world-class, multi-platform app in months — not years — and focus your team on the magic, not the plumbing.

Go live, faster.
🎬

Content studios & partners

Get your shows, games and books in front of millions of children across every Fractal-powered brand — safely and simply.

Reach more kids.
📈

Investors & operators

One platform powering many brands means shared infrastructure, faster launches and a portfolio that scales without rebuilding.

Scale, not sprawl.
Safe by design

Children's safety isn't a feature. It's the foundation.

🛡️

COPPA-compliant from day one

Privacy and consent flows built to meet children's data regulations across the markets we serve.

🔒

Child data protected

Identity is isolated in Herald — child PII is never stored where it doesn't belong.

👪

Parental controls everywhere

Parent gates, screen-time and content controls are first-class across every surface.

Reviewed, then released

Every piece of content passes a safety review before it ever reaches a child.

Herald — Identity & Safety COPPA · Child-safe
About

Made by people who make things for kids.

Fractal is built by Sandbox Group — a family of children's media brands reaching millions of kids and families around the world.

We built Fractal because we were tired of rebuilding the same foundations for every new app. So we turned our hard-won infrastructure into a platform — one that any kids' brand can build on, with safety, scale and delight baked in.

Today it's the core stack behind our brands. Tomorrow, it's the easiest way to bring a beloved children's experience to every screen.

Work with us
Sandbox Group
Get in touch

Let's build something kids will love.

Whether you're launching a brand, distributing content or exploring a partnership — we'd love to hear from you.

We'll get back to you within two business days.